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In 1999 I cut my teeth at IOL (Independent Newspaper’s digital division – www.iol.co.za) as Marketing & Sales Director. I later became the Managing Director and I was responsible  for launching a range of websites including 11 newspaper titles including www.theargus.co.za, www.thestar.co.za, www.capetimes.co.za & www.businessreport.co.za.

In 2005 I was the CEO and Founder of one of South Africa’s top digital marketing agencies – Purple Cow, which I sold in 2012.

I have over 15 years of experience in the Internet Marketing and Sales industry and I have been voted as the top speaker by the delegates at 14 out of 15 Sales and Marketing Conferences over the past 3 years.

I now work as a Conversion Optimisation Specialist, Internet Marketing Strategist and Business Coach assisting companies in optimising their sales and marketing channels.

I have worked with many smaller companies and brands and some of the more well-known companies being Vodacom, Frank.net, Tongaat Hulett, Pam Golding Properties, Jeep, Quickbooks, Tempest Car Hire, Virgin Active, The Foschini Group, Renault, TransUnion, Nashua Communications, Panasonic, Bidvest Bank, Nedbank, Nu Metro, Bowman Gilfillan & many more.


I assist companies to gain greater value out of their Internet marketing channels including websites, mobile, email, online advertising and their other sales and marketing channels. Can you justify your advertising budget in terms of actual sales? Let’s connect & talk about the practical, easy-to-apply ways I assist companies turn potential customers into real customers and ultimately increasing your bottom line.

My coaching methodology is focused around assisting you in formulating and implementing a Conversion Optimisation Strategy for your business which includes optimising your sales and marketing channels and strategies i.e. converting more website visitors into clients, converting more emails into sales, converting more visitors to your store into customers and converting more sales calls into actual sales. It is all about you being able to convert more potential visitors/customers into real paying customers. Every business should have a CONVERSION OPTIMISATION STRATEGY, yet very few even consider it.

Testimonial: We hired Leon to assist us in our online marketing strategy, to increase / improve our lead to sales conversion. After our first 3 months of implementing his suggestions with our sale team, our conversion rates increased from an average of 3% to 13%. In the second month, all the consultants hit their sales targets and had their best months’ ever. I would highly recommend Leon for any company wanting to increase their leads to sales conversions. Karen Donkin – Brand Manager at iGO Travel


I am a public speaker and I have spoken at 15 Sales, Growth, Marketing, Retail and Loyalty conferences in South Africa, Botswana and Namibia over the past 3 years and was voted the top speaker at 14 out of 15 of these conferences by the delegates.

Testimonial: Leon Lategan has been involved as a keynote speaker at various conferences produced by Living Your Brand, including the Small Business Growth Conference, IMC Conference and Digital Boot Camp Workshops. As part of our feedback process, we conduct surveys whereby delegates rate the overall quality of each speaker presentation. Leon has consistently been a clear favourite for our delegates, rating him as the most knowledgeable in his field of expertise. The interactive methods he uses in his case study presentations have made our events a memorable experience for our delegates, who leave his sessions having gained effective, practical insights. We highly recommend Leon as the go-to-expert relating to optimising ones internet marketing efforts. Jaco van Zyl – Managing Director of Living Your Brand


I run various workshops and webinars for companies, small business owners and entrepreneurs on various topics related to sales and marketing including: Website Optimisation, Email Optimisation, Landing Page Optimisation, How To Grow Your Business, How To Grow Your Email Database, E-commerce Optimisation, The Effect of Customer Service on Sales and many more specifically customised for clients.

I also run a Free Growth, Sales & Marketing Workshop and Networking Group in Cape Town – www.meetup.com/leonlategan, which is specifically for small businesses to learn how to grow their business and to network.

Testimonial: Leon Lategan has assisted Nox Rentals and Classic Villas with a number of Sales courses over the past few years. His knowledge and insight is invaluable and we have seen terrific results, assisting our two primary businesses with some of our best ever sales months.  His workshops are very worthwhile, and our team always come back rejuvenated and inspired which is brilliant! We’ll definitely run with Leon’s workshops and consulting for many years to come.
More client recommendations and testimonials can be found on my website www.leonlategan.co.za.

Client Testimonials

  • Leon Lategan has assisted Nox Rentals and Classic Villas with a number of Sales courses over the past few years. His knowledge and insight is invaluable and we have seen terrific results, assisting our two primary businesses with some of our best ever sales months. His workshops are very worthwhile, and our team always come back rejuvenated and inspired which is brilliant! We'll definitely run with Leon's workshops and consulting for many years to come.

    Nick Taylor
    Nick TaylorManaging Director, The Nox Group
  • Leon Lategan's expertise in the field of e-commerce and database strategies is the main reason I approached him. After working with Leon for a short amount of time I immediately saw results and understood why he is the best at what he does. The greatest thing for me was that Leon doesn't just consult but he empowers too. After my consultation I felt confident to take the lessons taught and implement them myself to grow my business successfully. He's also a nice guy :)

    Gary Sher
    Gary SherOwner, 101 Designs
  • Leon is incredibly innovative in his approach to understanding and extracting all the necessary information needed and was able to cleverly consolidate our data and provided invaluable insight into our business. He has offered sound advice on how to improve and effectively optimize our current conversions as well as assisted in further educating our team on how to increase sales and improving upon current processes. Leon's knowledge and teachings are an absolute must for anyone wanting to know more about internet marketing, improving systems and best practices to increase performance. Highly recommend!

    Eva Bauerrichter
    Eva BauerrichterGeneral Manager, Nox Rentals
  • I had the pleasure of meeting with Leon to look at ways of improving my website and ultimately my business. It was wonderful to be exposed to his method of working, which is clear cut, no nonsense and most importantly a practical and hands on approach. Leon is able to take a clear view of your business, which many times business owners are unable to do themselves. He goes through each of your online channels from your website through to social media and online advertising, providing you with a step by step means of improving each of these areas, with the ultimate goal of growing your business. I was very impressed by Leon’s ability to succinctly analyse my business and everything he recommended made complete sense. I look forward to reaping the benefits of his advice as I implement the different changes in my business.

    Nicky Hartel
    Nicky HartelOwner, The Support Room
  • I have known Leon Lategan for a number of years, and have always been inspired by his in-depth understanding of business as well as his passion for passing this knowledge on to others. Understanding him to be an extremely successful businessman, one cannot but be stimulated to apply his methods. In his consultation times with me he has been expressive and succinct; to be exposed to his enlightening analytical ideas as well as his often times out-of-the-box input is highly motivating. With his know-how, his humour and his gift of the gab, Leon is a tremendous asset to consult with for any company has my highest recommendation.

    Irit Noble
    Irit NobleManaging Director, IN Entertainment