Conversion Optimization Specialist

There is a very good chance that your business is operating at less than half of its full potential, so I can help you to optimize your lead generation and conversion strategy in a way that will most likely lead prospects to convert into customers.

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+50 000

Entrepreneurs Coached Online


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Hi, I'm Leon

South Africa’s ‘Top Voted’ speaker and SA’s No. 1 Conversion Optimization Specialist

I have coached, trained and spoken to over +50 000 entrepreneurs, business owners and corporates in South Africa and globally in Egypt, Qatar, Jordan, Mauritius, Bahrain, Botswana, Namibia, Rwanda and Tanzania.

My primary PURPOSE is to help businesses to plug all the leaking holes in their sales, marketing, communication and customer experience funnels and journeys by implementing a Conversion Optimization Strategy into their businesses.

business coach
business coaching

Personal Highlights

Conversion Optimisation Specialist Services

Conversion Optimisation Specialist

Talk to you directly about your lead generation and conversion strategy to convert potential clients into customers.

“Leon is a genius at helping businesses turn around and make a profit through organising differently and ultimately taking different actions that are effective and get results.”

Grant Hamel

Project Manager at EPI-USE

Meet Hilton

The success story of my client Hilton Mbengo and his startup business The Paint Boys, demonstrates the impact of a simple intervention that optimised his customer conversion process. He went from earning just R4 000 per month to earning almost R100 000 per month in under 6 months of us working together.

“Before I meet[sic] with Leon, I was a poor person struggling to get work and I was earning not more than R4 000 per month and it was very difficult for me to put proper food on the table but now there is a big change in my life.

Since he started to help me with my business I manage to buy 2 expensive vehicles and work is not a problem anymore. I don’t even know how can I thank him he is such a good person with a good heart.

I have now earned close to R100 000 per month for the past 3 months.

What you get

With me as your business coach, you will get to work with me and my team one-on-one. We will help you to ready your business for maximum growth and scale and produces sales for any quality product or service, with consideration for your unique situation and with a keen focus on business development, technology, execution, and accountability.

We will…


…identify your challenges and opportunities


…put a plan in place for overcoming your most pressing challenges and taking advantage of your best opportunities


…provide guidance and hold you accountable while we assist you in implementing the plan


…continually review the results of our efforts to determine how we can improve performance, then adjust our plans so you can maximise your Return On Investment

In addition to all of the above, you also get access to…

All the tools you need to showcase and market your business, in one place: develop a website, build landing pages, create sales funnels, generate leads, send automated emails, set appointments, sell products, manage customers … and more!
page builder

Page Builder

Building pages is drag and drop easy. You can create any type of page for your website without touching code.
funnel builder

Funnel Builder

Build high-converting lead or sales generation funnels in minutes. A/B test your pages and create flows with just a few clicks.
email marketing

Email & Marketing Automation Builder

Send mobile-responsive emails as campaigns or automated sequences. A/B test your subject lines or content for better results.

Online Store Builder

Sell anything: physical or digital products, services and memberships. Take single or recurring payments, offer upsells and more.

Customer Relationship Manager

Store and manage all your contacts in one place. Access detailed profiles for every lead, customer, client and member.

Online Appointment Scheduler

Create an event, assign your operators, set availability and you are ready to accept appointments. Plus it syncs with your calendar.
real entrepreneur academy

The right tools to set you on the path for REAL success in the world of business including…

The REAL Entrepreneur Course​

Join Leon Lategan, Brian Walsh, and other world-class business coaches as they take you through the 9 key entrepreneurial pillars below that help you master entrepreneurship.

A Business Directory Listing

A listing on the REAL Entrepreneur Academy Business Directory gives you access to market (open to public).


Get access to the business coaching and social media courses including: Email, Facebook, Google, Instagram, LinkedIn, Specialised Marketing and Sales Courses and many more…


Leon Lategan’s P13 MBA (Marketing Business Accelerator) Online Training Programme – Transform Your Business to Transform Life.


Discover useful tools that you might not be aware of. These tools can be used by any business to not only improve productivity, but also to enhance the general customer experience.

Business Referral Network

When business join, they get placed into the referral network where they live. In this referral network, people can do business with each other and each other’s networks.

What Does A Conversion Optimization Specialist Do?

A conversion optimization specialist is a person who has a deep understanding of the customer journey, and how to optimize it so that as many people as possible reach your desired goal.

These specialists have a good understanding of the different kinds of products, or services being sold, and they can use this knowledge to help companies develop their lead generation and conversion strategy in a way that will most likely lead potential clients to convert into customers.

A conversion optimization specialist typically has an analytical mindset, but also knows how to get out of their comfort zone when necessary. They understand that not every solution for every company is the same; therefore, they must be able to adapt their approach in order to meet the needs of each individual client.

Advantages Of Hiring A Conversion Optimization Specialist

There are many advantages to hiring a conversion optimization specialist. Here are a few of the biggest benefits:

1. They’re experts on your industry, so they know how to attract customers and what they need in order to convert them into buyers.

2. They can help you understand what your customers want, which will allow you to create a strategy that works for them.

3. They can help you create new content and design an appealing website or conversion strategy that will encourage visitors to buy from you.

Copyright Leon Lategan – Conversion Optimization Specialist. All Rights Reserved.